Guidebook: Salesforce Platform for CPG

Consumer packaged goods (CPG) companies face new opportunities – and challenges – in leveraging cloud, mobile, social, and analytics technologies to streamline and automate the front office. In examining the experiences of Salesforce CPG customers, Nucleus found they were able to take advantage of the agility and flexibility of the Salesforce platform as well as Salesforce’s organic and ecosystem capabilities to drive greater sales productivity and effectiveness, more rapidly respond to business needs, and gain greater visibility across the value chain. The single platform, which is inherently multichannel, enables rapid global development and localization.