Making Web sites stickier with Tableau

July 12, 2011 - Research L68

When Nucleus examined the features and functionality of the Tableau product offering, analysts found significant benefits were available to Web-based content publishers. By providing a Web-based approach to the interactive publication of data and visualizations, Tableau enables content providers to improve the Web site metrics that lead to higher revenues. The offering also enables publishers to avoid deployment costs, especially hardware, while achieving high Web site performance levels.