THE BOTTOM LINE

Marketing Automation buyers pick Marketo

Nucleus Research interviewed buyers that transitioned from Pardot to Marketo and found that Marketo improved productivity and workflow efficiencies leading to increased revenue for the buyers. Specifically, Marketo’s capabilities increased marketing qualified leads (MQLs) by 67 percent on average, decreased the conversion time between capture and a closed opportunity by 11 percent, and decreased time required to prepare a customized template by 50 percent.