Top 5 Drivers of Micro-marketing

There are 5 vendors – Salesforce, Marketo, Engagio, Act-On, and Leadware – that deliver solutions which enable marketing to take two parallel operational paths, pushing the day-to-day, tactical aspects of marketing to the edges of the company. These vendors offer key features and functionality to enterprises looking to implement micro-marketing, including a micro-marketing toolkit, task-based division of responsibility, permissioning, a simple user interface, templated e-mail marketing, and sales-oriented lead scoring.