THE BOTTOM LINE

Marketing Automation Technology Value Matrix 1H2017

With its process automation capabilities and low total cost of ownership (TCO), more companies are recognizing the ROI potential of marketing automation software and considering it a key component to their overall growth strategy. Marketing automation is one of the fastest growing markets in the enterprise software space, and competition is becoming increasingly steep as vendors expand usability and functionality to deliver increasing return on investment (ROI) to customers. In this inaugural Marketing Automation Value Matrix, Nucleus Research evaluates marketing automation solutions that most frequently make customers’ short lists, based on their current breadth and depth of functionality, degree of usability, and growth potential.