Marketing Automation Technology Value Matrix 2021
As the COVID-19 lockdowns continue to lift across the globe, companies of all sizes have found that the fully digital customer is here to stay. Cloud-based marketing automation solutions saw a dramatic increase in user adoption, as a solution’s ability to rapidly adapt and maintain operations while users were remote became mission-critical. With the phase-out of third-party cookies also on the horizon, companies need to ensure their marketing automation solutions have the necessary tools to collect and leverage first-party data across their technology stack. Within the last year, vendors have provided newfound levels of connectivity and customer visibility, expanding their value message and moving one step closer to the goal of a turnkey customer experience solution.