Marketing Automation Technology Value Matrix 2023

June 20, 2023 - Value Matrix X125

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Over the last year, the marketing automation landscape has been reshaped by AI and ML, which have become central to vendor’s ability to maintain market leadership. AI is driving efficiency in tasks from customer profiling to strategic decision-making, and omnichannel customer engagement and automated workflows are critical. The spotlight has also shifted to hyper-personalization, leveraging AI for real-time tailored experiences. Machine Learning powered marketing automation tools are utilized for predictive lead scoring, enhancing the precision of marketing efforts. These developments signify a major shift towards AI-driven, hyper-personalized, and omnichannel marketing strategies.

For a detailed description of the Value Matrix methodology: Understanding the Value Matrix

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Nucleus Research names ActiveCampaign, Adobe, Hubspot, Oracle, Salesforce, and SugarCRM as leading providers of marketing automation tech.