Marketing drives CRM ROI

April 4, 2012 - Research M22

Nucleus found marketing automation drives a 14.5 percent increase in sales productivity and a 12.2 percent reduction in marketing overhead. However, fewer than half of companies using CRM are taking advantage of marketing automation solutions today. Keys to success with marketing automation are usability and end-to-end reporting − so marketers can have a clear view of the returns on their marketing investment.