Micro-marketing with Engagio

August 24, 2016 - Research Q162

Engagio’s “account based everything” software adds to the micro-marketing toolset by recognizing the need to distribute marketing responsibilities throughout the company. Although Engagio is not a customer relationship management (CRM) solution with natively integrated micro-marketing tools, it has the potential to become an asset to micro-marketing, improving automation, lead quality, and increasing the productivity of marketing and sales, resulting in more closed deals.