Oracle Data Cloud Summit highlights DaaS

April 28, 2017 - Research R73

The Data Summit 2017 focused on how Oracle Data Cloud is driving innovation in the data as a service (DaaS) space, and enabling customers to run more intelligent marketing departments. Since Oracle’s acquisition of BlueKai Audience Data Marketplace in 2014, Oracle Data Cloud has developed a broad range of capabilities. Nucleus interviewed customers to identify which of these data capabilities are delivering the most value, and found the top drivers of value to be: Oracle Data Cloud’s third-party data, customer ID, and look-alike modeling capabilities.