PROS RM Advantage benefit case study – Malaysia Airlines
In 2020, Malaysia Airlines migrated its revenue management system to the cloud, deploying PROS RM Advantage. Malaysia Airlines benefited from the data availability of a cloud solution, connecting multiple departments for real-time access to crucial information for demand forecast optimization. Business analysts can now create and adjust demand forecasts at greater frequency and accuracy. Altogether, the revenue management team operates at 35 percent greater operational efficiency while reducing headcount by 20 percent. The company leveraged RM Advantage with favorable results through the pandemic, generating forecasts to optimize fleet schedules during the worst months of 2020. With improved business agility to react to rapid market fluctuations, Malaysia Airlines also reduced revenue leakage, turning various cost-ineffective routes profitable.