ROI case study: Propel Software at a Home Electronics Brand

Nucleus interviewed a consumer electronics brand that provides smart home and energy solutions, implemented Propel Software’s product lifecycle management (PLM) solution to replace its aging, on-premises system, and unify product and customer data on a single cloud-based environment. Before the deployment, the organization faced scaling challenges, infrastructure risks, and inefficiencies in managing product information across its hardware and software portfolio. By centralizing product records in Propel and integrating directly with Salesforce Sales Cloud, Service Cloud, and Commerce Cloud, the organization eliminated infrastructure maintenance, streamlined processes, and enabled real-time access to accurate product data across teams. These changes improved employee productivity, equating to $1,157,155 in total annual productivity savings, accelerated time-to-market for new products by 74 percent, improved customer experience, and increased revenue. Overall, the consumer electronics brand achieved a 534 percent ROI with a payback period of 0.2 years following the Propel Software product lifecycle management solution deployment.