Sales-Led marketing with Sugar Market

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Nucleus interviewed a SugarCRM customer in the legal software industry and found the organization increased sales agent productivity by 112 percent while also improving overall pipeline efficiency through the use of Sugar Sell and Sugar Market. Nucleus has observed an uptick in SMBs tasking sales agents with conducting their own marketing efforts to grow their personal sales funnels. As a result, the presence of marketing automation solutions in the SMB market has grown. With the value of marketing automation becoming more apparent, Nucleus expects more organizations without dedicated marketing teams to turn to strongly integrated marketing automation solutions to supplement their existing investments in sales technology.

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