Marketing Technology Value Matrix 2024

May 28, 2024 - Value Matrix Y59

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Over the past year, the marketing technology landscape has witnessed significant updates including integration and consolidation, advancements in artificial intelligence, and increased demands for privacy and data compliance. Integration efforts are aimed at creating stronger connections between marketing tools and existing business systems to meet varied marketing needs. AI has significantly improved marketing automation, enabling personalized customer interactions, streamlined campaign management, and deeper insights from consumer data. Additionally, the heightened focus on privacy and data compliance, driven by regulations like GDPR and CCPA, has influenced the development of new marketing tools that prioritize data ethics and security, altering how marketers handle consumer data.

For a detailed description of the Value Matrix methodology: Understanding the Value Matrix

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Nucleus Research names ActiveCampaign, Creatio, HubSpot, Oracle, Salesforce, and Zoho as leading providers of marketing technology.