Salesforce Benefit Case Study: KIXEYE

KIXEYE deployed Salesforce Social.com to manage its growing volume of Facebook ads to attract online gamers. Nucleus found the move enabled KIXEYE to increase the productivity of its marketers, increase the profits from existing acquisition channels, and reduce overall advertising costs.

– Avoided a 15 percent increase in annual advertising costs
– Extended the acquisition life cycle of games by 6 months
– Increased user productivity by 7.5 percent