Salesforce continues to deliver value

January 27, 2020 - Research U4

Nucleus analyzed case study data from 15 Salesforce deployments ranging from 2016 to present day, finding even 20 years since its founding, Salesforce deployments with costs over $1 million returned an average of five dollars per dollar spent. These enterprise deployments may have been characterized as risky for the large upfront cost; the average payback period is approximately 8 months, which suggests that investment in Salesforce technology is safe and yields quick results. It offers differentiated value with the ability to automate tasks and simplify processes at enterprise scale, with improved data visibility and analytics enabling a 360-degree view of customers to deliver more personalized interactions that drive business growth.