THE BOTTOM LINE
InterCall deployed Salesforce Data.com to improve its strategic and tactical use of contact data in the sales process. In looking at InterCall’s Data.com deployment, Nucleus found that moving from Access Hoovers to Data.com provided more complete and current data on a broader set of prospects in a more usable format. This enabled InterCall to increase profits from new opportunities while reducing the cost of sales operations.
Payback: 3 months
Average annual benefit: $1,958,870