Salesforce Essentials ROI case study: 5P Consulting

5P Consulting deployed Salesforce Essentials to create a single, unified repository for customer and account data. It utilizes automation and artificial intelligence (AI) to surface relevant insights and eliminate manual processes like data entry, and to increase lead generation with a Web-to-lead integration. By implementing Salesforce Essentials, 5P Consulting tripled lead generation, saved each user approximately four hours per week from eliminated data entry and time spent searching for records, and avoided a business development hire. The software was implemented and ready to use within a week, and delivers an ROI of 998 percent to 5P Consulting.