THE BOTTOM LINE

Salesforce industry solutions

Vertical customer relationship management (CRM) capabilities can help companies meet industry-specific business needs that are cumbersome or unsupported on traditional CRM solutions. With pre-built components and objects, pre-trained data models, industry-specific process extensions, and task automation, industry solutions can reduce initial consulting and configuration costs, deliver increased user productivity, and simplify an organization’s software subscription ecosystem. Nucleus found that for Salesforce customers, leveraging industry solutions during deployment yielded an ROI 147 percent greater than customers who did not.