Salesforce Marketing Cloud ROI case study: Piedmont Healthcare

Piedmont Healthcare deployed Salesforce Marketing Cloud to modernize its communications with consumers and physicians, increasing the volume and quality of communications while enabling more personalized targeting. Nucleus found that the project enabled Piedmont to increase open rates and click throughs. More importantly, Piedmont now has a single source of truth for information about consumer, patient, and physician interactions across the different parts of the business, providing greater visibility across sales, marketing, relationship managers, and management.