THE BOTTOM LINE
Salesforce ROI case study: Activision
Activision integrated Salesforce Social Studio (formerly Radian6) with its Service Cloud deployment to modernize its service and support offering by introducing a new category of service across its social channels. Consolidating a variety of disparate systems and applications enabled it to listen across multiple segments and more actively engage with customers. Nucleus found this gave Activision greater visibility and productivity while providing actionable insights to product teams and other stakeholders.
Payback: 1.1 years
Average annual benefit: $807,011