THE BOTTOM LINE

Salesforce ROI case study: BCBSM

Blue Cross Blue Shield of Michigan deployed Salesforce Marketing Cloud, Service Cloud, and Community Cloud to streamline and automate its engagement with members. Nucleus found that the project increased efficiency, accelerated the time to execute mail campaigns by 88 percent, saved $5 million per year in outside agency fees, and brought all their data into a single platform for more effective decision making.