THE BOTTOM LINE

Salesforce ROI case study: Matouk

Matouk moved to Salesforce and Rootstock to modernize the management of its manufacturing business, from customer interactions to inventory and shop floor management. Nucleus found that the integrated customer relationship management (CRM) and enterprise resource planning (ERP) project enabled Matouk to drive greater visibility and productivity across all facets of its business. Accelerating time to promise and accuracy of quotes drove increased order volumes, supporting year-on-year growth of more than 10 percent while improving margins and customer satisfaction.
ROI: 223%
Payback: 6 months
Average annual benefit: $1,643,367