Salesforce ROI case study: Private Research University

November 22, 2019 - ROI Case Studies T159

The university deployed Salesforce solutions including Lightning Communities, Sales Cloud, and Marketing Cloud to create a centralized interface for accessing university CRM projects, initiatives, profiles, and other information. The implementation allowed the university to save significant time in a number of areas including producing dean’s reports, financial reporting, searching records, and processing gifts. It also was able to redeploy a full-time equivalent worker, avoided paper costs from digitizing data, and the technology enabled users to process gifts more efficiently, leading to a significant net increase in gifts processed annually.