SugarCRM analyst summit updates 2023

October 16, 2023 - Research X182

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At the 2023 SugarCRM Connected and Analyst Summit event in London, the vendor unveiled key components of its strategic roadmap designed to help users pull additional value out of the Sugar Platform. Announcements were highlighted by innovation in verticalized capabilities, and the integration of generative AI into the Sugar platform. Building on a foundation of AI and machine learning, this integration is expected to deliver enhanced CRM functionalities to Sugar end-users. In addition, SugarCRM is refining its GTM strategy by prioritizing key verticals and catering to the distinct demands of the upper mid-market and lower enterprise markets.

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