THE BOTTOM LINE

Technology Value Matrix First Half 2014: CRM

Competition continues to be fierce in the CRM marketplace, as CRM begins to replace ERP as the most valuable application of record in many organizations. Recognizing this, leading vendors continue to make investments in usability for improved adoption while adding automation, integration, and edge capabilities such as quote to cash. This Value Matrix evaluates current vendors’ ability to deliver value based on usability and functionality and projects 6-month trends for each vendor.