THE BOTTOM LINE

Technology Value Matrix First Half 2015: CRM

Customer relationship management (CRM) vendors continue to invest in expanding functionality across the three core pillars of CRM – sales force automation, marketing automation, and customer service – while delivering new usability enhancements, notably in mobile apps and user interface (UI) redesign. This Value Matrix reflects the advancements vendors have made in the past six months in their ability to deliver value to customers.