THE BOTTOM LINE

Technology Value Matrix Second Half 2014: Analytics

The analytics market has evolved from a small market of large, established vendors with predominantly on-premise solutions to a complex mix of cloud-based and on-premise applications, data discovery and visualization tools, and business intelligence (BI) platforms and solutions. Established vendors have had to shift their pricing and deployment models to meet customer demand while smaller upstarts are gaining ground through penetration strategies and partnerships. This Matrix evaluates all vendors’ ability to deliver value based on usability and functionality.