The benefits of CRM verticalization

January 20, 2023 - Research X11

Nucleus found organizations that opt for verticalized CRM solutions can reduce upfront and ongoing technology costs by 34 percent while reducing the payback period by an average of 42 percent. Managing a one-size-fits-all, traditional CRM deployment has proven to be costly and complex leading to many organizations in specialized industries looking to transition to solutions that offer more pre-built functionality tailored to their needs. This enables them to reduce IT costs and improve end-user adoption. The market has reflected this, with the growing prevalence of industry-specific extensions to core CRM applications and the introduction of verticalized offerings by vendors.