Third party data prep increases ROI for SSBI

Nucleus reviewed previous research and interviewed end-users of third-party data preparation software and found that it accounted for an improvement of ROI by 30 percent. Self-Service Business Intelligence (SSBI) is a popular software solution that drives return on investment (ROI) but underestimating the need for comprehensive data preparation and IT involvement can have unintended and expensive consequences. If data prep is inadequate it will have an adverse impact on the success of the solution and increase costs associated with the deployment.