Ultimate Software and Kronos Rebrand as UKG

September 4, 2020 - Research U126

Ultimate Software, a human capital management (HCM) software leader, recently completed its merger with Kronos Incorporated, a longstanding provider of workforce management (WFM) and HCM solutions. Over the past five months, the combined companies have created a new branding strategy, including a new name. UKG, also known as Ultimate Kronos Group, has a combined enterprise value of $22 billion and will provide customers with a line of products that reflect the strengths of the formerly individual companies in HCM and WFM.