When are embedded analytics valuable

February 11, 2019 - Research T17

When considering analytics technology, buyers are faced with the dilemma of choosing either an embedded or standalone solution. For standard insight surfacing and reporting, embedded solutions are often the most feasible option because they can be deployed rapidly out-of-the-box and they include situational context to make data analysis more approachable for non-technical users. Nucleus spoke with several customers using embedded analytics technology to identify the main benefits and outcomes associated with the class of tools and found the primary benefits to be reduced software build time, reduced costs from ongoing development and maintenance, and increased user productivity. We found that companies who eschewed internal builds in favor of an embedded solution were able to go live with hosted analytics functionality in an average of three weeks – homegrown builds were projected to require, on average, 6 to 8 months.