• Shiny Object Syndrome or When Cool Tech Isn’t Enough

    [IanInsights] – Over the past 20 years of following the tech space I’ve seen start ups crash and burn on “shiny object” concepts and I’ve seen established companies lose their way. Google Glass is a recent example of a cool technology that lacked a business reason to exist. Ultimately the value of a product drives its future and without a clear benefit to the consumer, that future is always bleak. Thankfully Google recognized the problem with Glass and pulled the product to reassess the marketing… (read more)