The Future of Omnichannel Engagement

There’s been a lot of hype about omnichannel customer engagement over the past few years. That’s because many people are realizing that after fixing the internal issues with shiny new CRM systems, integration, and analytics, there’s still the pointy part of the sale when you actually touch the customer. Most of the omnichannel messaging has come from CRM vendors that seek to bring siloed processes and databases together so companies can more intelligently engage with their customers. However, in the business-to-consumer world, engagement is about a lot more than just CRM. Nucleus has been following the evolution of Episys’s digital signage and content solutions for some time and has seen the company’s success in driving better, more consistent customer engagement. Our VP of research, Rebecca Wettemann, will be part of Episys’s North American roadshow in September where she’ll be sharing the latest thoughts on the Four Stages of Omnichannel Maturity for retailers. To learn more, you can contact Episys directly at ClientRelations@Episys.com.