TECHNOLOGY IN VIEW

FROM IAN INSIGHTS

The Incredible Shrinking Productivity Benefits of Slack

By Ian Campbell
CEO of Nucleus Research

[IanInsights] – Slack has got to be the single worst brand name I’ve ever heard, especially for a productivity app. Or so I thought when I first heard about the collaboration tool. Finding out that Slack is an acronym for ‘Searchable Log of All Conversations and Knowledge’ didn’t change my view of the lousy marketing for this product. It doesn’t exactly inspire efficiency, innovation or even collaboration, to be honest. (read more)