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TECHNOLOGY IN VIEW

FROM IAN INSIGHTS

The ROI of Philanthropy: The 6% Bump

By Ian Campbell
CEO of Nucleus Research

[IanInsights] – We all know it’s good for companies to give back to their communities and help worthy causes, but who knew social responsibility and philanthropic efforts could be so good for business? I mean, I’ve heard many marketers make the case for social responsibility to help strengthen the overall brand, but I’ve never seen any hard numbers to prove that value. Until now. (read more)