Twitter delivers value

Twitter has been in the news recently, missing a Wall Street expectation that sent the stock downward.  I’m not sure the missed number (241 million user count verses Wall Street’s expected 243 to 250 million) means all that much, or the stock valuation (market cap around 30B!) has any basis in reality, but fundamentally Twitter delivers value, and that means it will be around for some time to come.

Twitter gives organizations a way to communicate directly with their ecosystem (customers, friends, suppliers) in an immediate and easily consumable way. At Nucleus we use it daily and have corporate policies in place to ensure the content on our feed is relevant and valuable.  We put those policies in place because the social norm for Twitter has evolved to encourage brevity, and that’s good.  There are still the few out there who insist on tweeting their every movement but their numbers are diminishing (I expect into a few dark pools of self-congratulating thousands endlessly retweeting each other in a MySpace-like frenzy of follower one-upmanship — you all know who you are).  Anyway, the cool kids have moved on to Snapchat (L.L. Bean boots are in, UGG’s are out) but they are still following twitter (celebs, fashion, etc.), and that’s important.  Twitter remains relevant.  It’s easy, immediate, and valuable when managed correctly. I’m not sure what the stock price will be, but I’m sure it will still be around in 20 years.