What is the Value of a Case Study? Just Look at Amazon!

By Ian Campbell
CEO of Nucleus Research

[IanInsights] – How exactly did Amazon transition from upstart online bookseller to the third largest retailer in the world? Many give credit to Jeff Bezos and his audacious vision. Others point to the tightly managed supply chain, creating new efficiencies. Of course both are right.

But what really set Amazon apart from the very beginning was something far more obvious – customer reviews. Without the ability to actually touch or hold a product, many customers were hesitant to buy online. Let’s face it, company photos and product descriptions lack credibility. Amazon overcame this hurdle by allowing other customers to post their experiences and this drove people to push the order button — a lot. (read more)