Our analysts understand how financial decision makers think and we help our clients deliver the ROI business case for technology. We are serious about the methodology and Nucleus is the only technology research firm to gain registration with the National Association of State Boards of Accountancy (NASBA accreditation number: 108024), ensuring all research will withstand even the most detailed financial review.
Our research has been designed to satisfy different stages in the decision making process. The research stands alone to meet specific needs while also interlocking to support a natural decision flow from guidebooks that describe a product, to case studies and research notes that show specific value examples, through to ROI modeling tools that build the financial business case.
All our analysts are trained to present a value message in a consistent and repeatable way following the format a financial decision maker would take. That means the calculations outlined in a Nucleus Research Guidebook follow the same structure and process as the calculations in an ROI case study and ROI tool. This ensures that as you assemble research points to support a decision you will see a consistent financial approach and value message.