VALUE NOT MAGIC
Nucleus Research was founded in 2001 to bring a fact-based, numbers-driven approach to industry analysis. We focus on ROI and measurable results to provide the most independent, objective and honest research in the industry.
WHAT WE DELIVER
Our research is not designed to tell clients what they want to hear, but instead what they NEED to know to make the most informed technology decisions. The numbers don’t lie and provide the best foundation to assessing and understanding technology choices.
Nucleus is not afraid to take an unpopular stance and has on many occasions contradicted conventional wisdom, based on our fact-based research. We have an enviable track record, getting technology predictions right more than 95% of the time.
We do not consider brand equity, advertising or marketing spend, reputation or other ‘magic’ indicators in our research. As a result, our clients have come to depend on Nucleus as the industry truth tellers.
Our analysts understand how financial decision makers think and we help our clients deliver the ROI business case for technology. We are serious about the methodology and Nucleus is the only technology research firm to gain registration with the National Association of State Boards of Accountancy (NASBA accreditation number: 108024), ensuring all research will withstand even the most detailed financial review.
Our research has been designed to satisfy different stages in the decision making process. The research stands alone to meet specific needs while also interlocking to support a natural decision flow from guidebooks that describe a product, to case studies and research notes that show specific value examples, through to ROI modeling tools that build the financial business case.
All our analysts are trained to present a value message in a consistent and repeatable way following the format a financial decision maker would take. That means the calculations outlined in a Nucleus Research Guidebook follow the same structure and process as the calculations in an ROI case study and ROI tool. This ensures that as you assemble research points to support a decision you will see a consistent financial approach and value message.