Adobe Marketo Engage ROI case study: Multinational Conglomerate

This multinational energy management company deployed Adobe Marketo Engage to automate its marketing communication and email campaigns and increase client retention. For example, the retention rate rose significantly while the churn rate decreased proportionately, reducing new client onboarding expenses and saving the company $25.6 million over a three-year period. The multinational conglomerate achieved an ROI of 205 percent and recovered its investment in six months.