Anatomy of a decision – Adobe Experience Cloud

April 7, 2021 - Research V65

The pandemic is forcing companies to rapidly adapt their marketing campaigns and strategies with automated solutions to remain competitive. Nucleus interviewed several companies to understand why they choose Adobe Experience Cloud as their preferred solution. Nucleus found that the primary reasons were for selecting the solution are its analytic and reporting functionalities, accelerated campaign development, and ease of execution. Using the solution, one customer tripled the number of marketing campaigns produced, and another company increased its marketing campaign ROI by 200 percent. Customers using the solution also increased user productivity and increased lead generation to remain competitive during this period where digital marketing is mission-critical.