HubSpot boosts customer engagement by 148 percent

March 15, 2021 - Research V48

HubSpot Marketing Hub offers a centralized platform with hundreds of integrations and tools for companies to automate workflows, create marketing templates, and utilize customer and campaign data. These tools allow companies to better segment target audiences and accelerate personalized omnichannel campaign production to increase campaign effectiveness and boost marketing ROI. Nucleus found that companies who used HubSpot Marketing Hub enjoyed increased user productivity, improved lead generation, and, in some cases, increased customer engagement by 148 percent.