Assessing the benefits of Demandbase

Corporate buyers often rely on a vendor’s Web site as the first point of contact and visit the site many times during a sales cycle. Although most business-to-business companies have invested in search engine optimization and marketing automation, few have taken full advantage of their Web presence to engage visitors as effectively as they could. Nucleus found companies using Demandbase could identify individual visitors’ companies to shorten forms, deliver targeted content, and engage in proactive chat sessions. This accelerated the sales cycle while reducing marketing costs.