Constant Contact Acquires SharpSpring

July 31, 2021 - Research V123

In June 2021, Constant Contact announced the acquisition of SharpSpring, a Software-as-a-Service (SaaS) marketing automation platform that provides small and medium-sized businesses (SMBs) with the tools necessary to maximize marketing ROI and increase revenue. With the financial backings of Clearlake Capital Group and Siris Capital, Constant Contact purchased the publicly-traded company at a premium and will integrate its technology into its own platform. This acquisition will expand the capabilities of Constant Contact’s platform with new marketing automation, CRM, and other advanced features and further accelerate its product roadmap. As a result, Nucleus expects Constant Contact customers to benefit in ways that will enhance customer engagement, increase visibility, and reduce integration costs.