THE BOTTOM LINE
With rapidly changing buying habits, there is an increasing need for business-to-business (B2B) companies to develop omni-channel selling strategies. Apttus’ intelligent e-commerce capabilities enable companies to support customers as they traverse multiple channels, on and offline. In analyzing the experience of Apttus customers, Nucleus found that deploying Apttus E-Commerce as part of the Apttus Quote-to-Cash (QTC) solution – for an integrated “Cart-to-Cash” experience – delivers benefits beyond core customer relationship management (CRM) and QTC software, shortening the sales cycle by decreasing time to quote by an additional 30.5 percentage points, and enabling buyers to complete transactions entirely through self-service e-commerce, without relying on sales. In addition, Apttus customers benefited from cost savings, increased product suite visibility, improved employee effectiveness, and improved customer experiences.