HubSpot practices what it preaches at inbound

November 17, 2016 - Research Q208

At Inbound 2016, HubSpot prioritized educating attendees on inbound marketing methodology, and announced recent investments in increasing the functionality and democratization of its product stack. The vendor cemented its position as a thought leader, dedicating most of the conference to educating attendees rather than pitching to them. HubSpot also made several product announcements, including new chatbot functionality, a visual campaign builder, customer relationship management (CRM) enhancements, and a free version of HubSpot Marketing.