• Shiny Object Syndrome or When Cool Tech Isn’t Enough

    (IanInsights) – Over the past 20 years of following the tech space I’ve seen start ups crash and burn on “shiny object” concepts and I’ve seen established companies lose their way. Google Glass is a recent example of a cool technology that lacked a business reason to exist. Ultimately the value of a product drives its future and without a clear benefit to the consumer, that future is always bleak. Thankfully Google recognized the problem with Glass and pulled the product to reassess the marketing… (read more)

  • The Numbers that Drive Decisions

    (IanInsights) – It’s not just about having data – it’s about having the right numbers to make the best decisions. Unfortunately, most technology analyst firms focus on vendor market share data and vendor roadmap plans. Not to say that market…

  • The Boy Who Cried IoT

    (IanInsights) – It’s harmless enough when well-intentioned friends hype up a movie or a restaurant. But when marketers and spin doctors start to oversell promising technologies, it creates great industry risks. Take the Internet of Things (IoT), for example. What…

  • The Rise of Corporate Performance Management (CPM)

    (IanInsights) – One of the biggest and most beneficial trends in enterprise software over the past 25 years has been the ever-accelerating pace of innovation. We no longer wait years for the next rev of a product in order to…

  • Retailers Strategic Weapon for the Holiday Season – Control Towers

    No retail season is more time-sensitive than December, especially the closer we get to the actual holidays. It’s survival-of-the-fittest time with high competition from Amazon, WalMart and other retail giants. Retailers need to offer the right products at the right…

  • Marketing Automation and The Rise of Micro-Marketing

    If there is one tech area where the CIO, CFO, CMO and everyone else in the C-Suite agree on investing, it’s the customer experience. This is why Customer Relationship Management (CRM) has remained a top software priority since the mid-90s…

  • Accuracy and Predictions – It’s not a Magic Formula

    Nearly every major news site and political blog offers deep analysis of the latest polls with a rolling prediction of who will win the election. But it’s Nate Silver and his blog www.FiveThirtyEight.com that most people rely on for an accurate Election…