Demandbase benefit case study: Enterprise Software Company

Nucleus examined a software company’s deployment of account intelligence and go-to-market platform provider, Demandbase, and found that upon implementation, sales teams decreased time spent completing manual outreach by 27 percent. Additionally, sales agents were able to increase discovery call bookings by 32 percent. These benefits were achieved through the ability to leverage Demandbase’s intent data, enabling sales agents to prioritize prospects with the greatest likelihood of a sale.