TECHNOLOGY IN VIEW

FROM IAN INSIGHTS

Ian is a recognized expert on the return on investment (ROI) and total cost of ownership (TCO) analysis of technology and has written and presented extensively on a range of organizational topics and the importance of matching technology to business organizational objectives.

What is the Value of a Case Study? Just Look at Amazon!

October 2, 2017

[IanInsights] – How exactly did Amazon transition from upstart online bookseller to the third largest retailer in the world? Many give credit to Jeff Bezos and his audacious vision. Others point to the tightly managed supply chain, creating new efficiencies. Of course both are right. But what really set Amazon apart from the very beginning…

How Microsoft Got Its Groove Back (and Is Putting Apple in the Rearview Mirror)

August 29, 2017

[IanInsights] – Back in 2010 at the Consumer Electronics Show (CES), then-Microsoft CEO Steve Ballmer stood before a packed crowd to unveil what he called the new ‘Slate PC.’ (He never was known to be a branding genius.) In the much anticipated announcement, Ballmer highlighted ‘new form factors that are coming this year’ (Video) while holding…

The Mid-Year Report Part 2: Eight Red Hot Vendors Blazing Ahead

August 7, 2017

[IanInsights] – In my previous blog, we took a look at the eight ice cold vendors of 2017 finding they lacked customer options, flexibility and true cloud-based computing solutions. They all came up short in delivering value. For this blog, we look at the other end of the spectrum – which vendors are red hot,…

The Mid-Year Report Part 1: Eight Ice Cold Vendors Falling Behind

July 31, 2017

[IanInsights] – Nucleus research was the first major analyst firm to recommend cloud computing — more than 15 years ago. We understood the value early and while other firms hedged their bets and wavered, we helped many clients – both vendors and enterprises alike – greatly benefit with the SaaS model. And as businesses adopted…

IBM (Are You Freaking Kidding Me?) to the Power of You!

June 22, 2017

[IanInsights] – There was once a day when even a minor layoff at IBM would grab the business headlines. Yet today, Big Blue seems to be fading before our very eyes and so few are paying attention. In fact, I wrote about this a few weeks back in my blog IBM: How the Three Biggest Letters…

The Increasing Value of Marketing Automation

June 14, 2017

[IanInsights] – Marketing automation has emerged as one of the biggest trends in enterprise technology right now. And for good reason, as it is delivering tremendous value. Back in January, we published research that showed a $6.66 return on average for every dollar spent on marketing automation technology. That’s impressive ROI. In fact four of this…

SAP's IoT Strategy: Will Leonardo Fly?

June 1, 2017

[IanInsights] – What a difference a year makes. Now I need to start by saying that we weren’t the biggest fans of SAP a year ago. Unlike other research firms, our analysts talk to end-users just about every day (and let’s face it, if the analysts at other firms actually did talk to real customers their stories…

IBM: How the Three Biggest Letters in Tech Have Become the Smallest

May 10, 2017

[IanInsights] – When I was growing up, the word technology conjured three prominent letters: I B M. Big Blue had been dominant in computing for decades, continued to innovate and, frankly, lead the industry. Its computers powered the U.S. space program, revolutionized the retail check-out process and in 1981, took computing mainstream with the first…

Forget HAL 9000, R2D2 or even RoboCop. AI Takes Off with CRM

May 4, 2017

  [IanInsights] – Where AI is making inroads is not where you might expect it. Despite flashy concept videos, it’s not really happening in the kitchen, on the phone or even in the car – all the self-driving hoopla aside. Where we see AI adding real value is actually for enterprise business. Specifically for Customer…

Easy Strategy to Cut Compliance Costs by One-Third: Integrated WFM

May 1, 2017

[IanInsights] – Let’s face it; Workforce Management (WFM) is not exactly the sexiest software in the enterprise. Customer Relationship Management (CRM) helps you get closer to customers and sell more. Analytics provides insight to boost productivity. Even Enterprise Resource Planning (ERP) is helping companies build competitive advantage. They all show tremendous value that improves the bottom line.…