Skip to content



Ian is a recognized expert on the return on investment (ROI) and total cost of ownership (TCO) analysis of technology and has written and presented extensively on a range of organizational topics and the importance of matching technology to business organizational objectives.

Three Reasons Why IBM Needs to Fire Ginni Rometty

November 7, 2017

[IanInsights] – Nucleus Research called for Microsoft to oust CEO Steve Ballmer in 2010 as part of our predictions for the coming year. In fairness, we knew the board would take more time before ultimately removing him. It’s too bad they waited three years to realize the need for a new direction. You have to wonder…

ADP’s Sudden Payroll Cloud Conversion: True Faith or Smoke Screen for Proxy War?

November 3, 2017

[IanInsights] – It’s been at least 15 years since a vendor migrating its products to the cloud has been newsworthy. At the beginning of the adoption cycle, it was interesting and the industry watched intently. Since then, nearly every software category has made the transition, including cloud laggard ERP. Cloud migration has long since been settled…

HubSpot’s Ironic Churn Problem or How Not to Grow Your Business …

October 19, 2017

[IanInsights] – Perhaps nothing impedes business growth more than customer churn. Just ask the wireless carriers where customer renewal rates are followed as closely as revenue. That’s because customer turnover is a solid indication of the coming quarters and how the company will fare in the future. It’s all about retention. (read more)

Cloud Laggard ERP Leapfrogs Other Apps, Gets Vertical

October 12, 2017

[IanInsights] – Enterprise Resource Planning (ERP) is the central system of record for many enterprise businesses, enabling companies to collect and manage data ranging from sales and finance to human resources and marketing. Yet despite the fundamental role ERP plays, it has been an absolute laggard for two of the most important trends driving business…

What is the Value of a Case Study? Just Look at Amazon!

October 2, 2017

[IanInsights] – How exactly did Amazon transition from upstart online bookseller to the third largest retailer in the world? Many give credit to Jeff Bezos and his audacious vision. Others point to the tightly managed supply chain, creating new efficiencies. Of course both are right. But what really set Amazon apart from the very beginning…

How Microsoft Got Its Groove Back (and Is Putting Apple in the Rearview Mirror)

August 29, 2017

[IanInsights] – Back in 2010 at the Consumer Electronics Show (CES), then-Microsoft CEO Steve Ballmer stood before a packed crowd to unveil what he called the new ‘Slate PC.’ (He never was known to be a branding genius.) In the much anticipated announcement, Ballmer highlighted ‘new form factors that are coming this year’ (Video) while holding…

The Mid-Year Report Part 2: Eight Red Hot Vendors Blazing Ahead

August 7, 2017

[IanInsights] – In my previous blog, we took a look at the eight ice cold vendors of 2017 finding they lacked customer options, flexibility and true cloud-based computing solutions. They all came up short in delivering value. For this blog, we look at the other end of the spectrum – which vendors are red hot,…

The Mid-Year Report Part 1: Eight Ice Cold Vendors Falling Behind

July 31, 2017

[IanInsights] – Nucleus research was the first major analyst firm to recommend cloud computing — more than 15 years ago. We understood the value early and while other firms hedged their bets and wavered, we helped many clients – both vendors and enterprises alike – greatly benefit with the SaaS model. And as businesses adopted…

IBM (Are You Freaking Kidding Me?) to the Power of You!

June 22, 2017

[IanInsights] – There was once a day when even a minor layoff at IBM would grab the business headlines. Yet today, Big Blue seems to be fading before our very eyes and so few are paying attention. In fact, I wrote about this a few weeks back in my blog IBM: How the Three Biggest Letters…

The Increasing Value of Marketing Automation

June 14, 2017

[IanInsights] – Marketing automation has emerged as one of the biggest trends in enterprise technology right now. And for good reason, as it is delivering tremendous value. Back in January, we published research that showed a $6.66 return on average for every dollar spent on marketing automation technology. That’s impressive ROI. In fact four of this…