Ian is a recognized expert on the return on investment (ROI) and total cost of ownership (TCO) analysis of technology and has written and presented extensively on a range of organizational topics and the importance of matching technology to business organizational objectives.

IBM (Are You Freaking Kidding Me?) to the Power of You!

June 22, 2017

[IanInsights] – There was once a day when even a minor layoff at IBM would grab the business headlines. Yet today, Big Blue seems to be fading before our very eyes and so few are paying attention. In fact, I wrote about this a few weeks back in my blog IBM: How the Three Biggest Letters…

The Increasing Value of Marketing Automation

June 14, 2017

[IanInsights] – Marketing automation has emerged as one of the biggest trends in enterprise technology right now. And for good reason, as it is delivering tremendous value. Back in January, we published research that showed a $6.66 return on average for every dollar spent on marketing automation technology. That’s impressive ROI. In fact four of this…

SAP's IoT Strategy: Will Leonardo Fly?

June 1, 2017

[IanInsights] – What a difference a year makes. Now I need to start by saying that we weren’t the biggest fans of SAP a year ago. Unlike other research firms, our analysts talk to end-users just about every day (and let’s face it, if the analysts at other firms actually did talk to real customers their stories…

IBM: How the Three Biggest Letters in Tech Have Become the Smallest

May 10, 2017

[IanInsights] – When I was growing up, the word technology conjured three prominent letters: I B M. Big Blue had been dominant in computing for decades, continued to innovate and, frankly, lead the industry. Its computers powered the U.S. space program, revolutionized the retail check-out process and in 1981, took computing mainstream with the first…

Forget HAL 9000, R2D2 or even RoboCop. AI Takes Off with CRM

May 4, 2017

  [IanInsights] – Where AI is making inroads is not where you might expect it. Despite flashy concept videos, it’s not really happening in the kitchen, on the phone or even in the car – all the self-driving hoopla aside. Where we see AI adding real value is actually for enterprise business. Specifically for Customer…

Easy Strategy to Cut Compliance Costs by One-Third: Integrated WFM

May 1, 2017

[IanInsights] – Let’s face it; Workforce Management (WFM) is not exactly the sexiest software in the enterprise. Customer Relationship Management (CRM) helps you get closer to customers and sell more. Analytics provides insight to boost productivity. Even Enterprise Resource Planning (ERP) is helping companies build competitive advantage. They all show tremendous value that improves the bottom line.…

Shiny Object Syndrome or When Cool Tech Isn’t Enough

April 20, 2017

[IanInsights] – Over the past 20 years of following the tech space I’ve seen start ups crash and burn on “shiny object” concepts and I’ve seen established companies lose their way. Google Glass is a recent example of a cool technology that lacked a business reason to exist. Ultimately the value of a product drives its…

The Numbers that Drive Decisions

March 31, 2017

[IanInsights] – It’s not just about having data – it’s about having the right numbers to make the best decisions. Unfortunately, most technology analyst firms focus on vendor market share data and vendor roadmap plans. Not to say that market share has no value, but we’ve seen numerous firms come out of nowhere and shake up…

Ian Campbell, CEO

March 30, 2017

“Tech research has to go beyond disparate data points to show us the big picture and help us make better decisions. Allow us to maximize value for our investments. That’s our focus at Nucleus, delivering the numbers that drive business.” READ IAN’S BLOG

Rebecca Wettemann, VP Research

March 30, 2017

“Business leaders are looking for insight to make the best tech decisions. Not just market share data and random opinions, they need research that focuses on value — the hard numbers that drive business.” READ REBECCA’S BLOG